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Annual Editions: Marketing 06/07

By John E Richardson
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Book Details
  • Author: John E Richardson
  • Binding: Paperback
  • Published: 2005-11-02
  • Edition: 28
This twenty-eighth edition of ANNUAL EDITIONS: MARKETING provides convenient, inexpensive access to current articles selected from the best of the public press. Organizational features include: an annotated listing of selected World Wide Web sites; an annotated table of contents; a topic guide; a general introduction; brief overviews for each section; a topical index; and an instructor’s resource guide with testing materials. USING ANNUAL EDITIONS IN THE CLASSROOM is offered as a practical guide for instructors. ANNUAL EDITIONS titles are supported by our student website,