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Consumer Behavior (7th Edition)

By Leslie L. Leon G.Kanuk
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Book Details
  • Author: Leslie L. Leon G.Kanuk
  • Binding: Hardcover
  • Published: 1999-07-30
  • Edition: 7th
This revision of a classic book retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions. Emphasizes the role of technology: the impact of technology on consumers and how they make their buying decisions is integrated throughout the text. For anyone interested in Consumer Behavior.

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