Consumer Behavior (7th Edition)By Leslie L. Leon G.Kanuk
- Author: Leslie L. Leon G.Kanuk
- Binding: Hardcover
- Published: 1999-07-30
- Edition: 7th
This revision of a classic book retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions. Emphasizes the role of technology: the impact of technology on consumers and how they make their buying decisions is integrated throughout the text. For anyone interested in Consumer Behavior.