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"She believed she could, so she did." - R.S. Grey
"She believed she could, so she did." - R.S. Grey

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

By Geoffrey A. Moore
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$6.95
Book Details
  • Author: Geoffrey A. Moore
  • Binding: Paperback
  • Published: 1999-07-07
  • Edition: Revised
Condition
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

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