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Brand: Knowledge Exchange

Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together

Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together

Book Details
  • Author: Wiersema,
  • Binding: Hardcover
  • Publisher: Brand: Knowledge Exchange
  • Published: 1998-01-25
  • Edition: Highlighting
Regular price $6.95 USD
Regular price Sale price $6.95 USD
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Customer Intimacy reveals why the most successful businesses are those that build close win-win relationships with their customers - not just strong working relationships, not just good business relationships, but customer-intimate relationships. Customer-intimate companies earn their customers' confidence and parlay that confidence into new ways to further productivity and create greater levels of success. As suppliers and customers learn to work together, building confidence as they grow, the line of distinction between them grows blurry, as if the two were different aspects of a single organization, jointly pursuing mutual success.

The More Than Words double bottom line: Every purchase provides hands on job training opportunities, and all revenue supports our nonprofit to empower youth to take charge of their lives.

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