Customer Love: Attracting and Keeping Customers for LifeBy Chip R. Bell
- Author: Chip R. Bell
- Binding: Hardcover
- Publisher: Brand: Executive Excellence Publishing
- Published: 2001-01-25
- Edition: 1
Attracting Customer Love shows how loyalty comes from a partnership, not through "wowing" the customer. The book explains that building loyalty takes a special culture requiring the collective efforts of every member of the organization. Bell says building customer loyalty is particularly dependent on the frontline person who interacts directly with customers.