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Customer Love: Attracting and Keeping Customers for Life

By Chip R. Bell
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Book Details
  • Author: Chip R. Bell
  • Binding: Hardcover
  • Publisher: Brand: Executive Excellence Publishing
  • Published: 2001-01-25
  • Edition: 1
Attracting Customer Love shows how loyalty comes from a partnership, not through "wowing" the customer. The book explains that building loyalty takes a special culture requiring the collective efforts of every member of the organization. Bell says building customer loyalty is particularly dependent on the frontline person who interacts directly with customers.