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Entrepreneurship: Ideas in Action (DECA)

By Cynthia L. Greene
Book Details
  • Author: Cynthia L. Greene
  • Binding: Hardcover
  • Publisher: Cengage Learning
  • Published: 2011-01-06
  • Edition: 5
Students today realize becoming a business owner is a career option. ENTREPRENEURSHIP: IDEAS IN ACTION 5E provides students with the knowledge needed to realistically evaluate their potential as a business owner. This text encourages students to examine all the major steps involved in starting a new business: Ownership, Strategy, Finance, and Marketing. As students complete the chapters, they develop a business plan and learn what it takes to get an entrepreneurial venture off to a good start. Market research, budgeting, selecting a business location, and financing the business are covered using real-life examples that students can relate to. Information on online research, including online business planning, is also included.
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