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McGraw-Hill Education

Get More Referrals Now!

Get More Referrals Now!

Book Details
  • Author: Bill Cates
  • Binding: Paperback
  • Publisher: McGraw-Hill Education
  • Published: 2004-03-30
  • Edition: 1
$6.95 USD
$6.95 USD
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Sales legend Bill Cates uses his experience and expert knowledge to show sales professionals how to work smarter (not harder) by employing "The Four Cornerstones of Referrals" --relationship building and customer service, creating referral alliances and networks, prospecting, and targeting niche markets. Using Cates's easy-to-master referral-based selling techniques, readers:

  • Work less and earn more by getting existing customers to work for them generating high-quality referrals
  • Turn every business contact into a relationship and every relationship into a sales success story

The More Than Words double bottom line: Every purchase provides hands on job training opportunities, and all revenue supports our nonprofit to empower youth to take charge of their lives.

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