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More Than Words

Hail to the Candidate: Presidential Campaigns from Banners to Broadcasts

Hail to the Candidate: Presidential Campaigns from Banners to Broadcasts

Book Details
  • Author: Keith E. Melder
  • Binding: Paperback
  • Published: 1992-05-01
Regular price $6.95 USD
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"Drawing on archival photographs and a vivid legacy of buttons, banners, sewing boxes, pipes, pitchers, snuff boxes, parade floats, bumper stickers, fliers, marching regalia, gadgets, and other novelties, Keith Melder traces the rise of political campaigns in nineteenth-century America. From Andrew Jackson's campaign to Lincoln's, from William Henry Harrison's to Teddy Roosevelt's, large numbers of citizens participated in hurrah-style celebrations of democracy, unleashing deep emotions and outpourings of enthusiasm, partisanship, and popular delight. Melder also shows how electioneering became more restrained and less festive and joyful as new techniques of mass communication replaced rallies and parades, campaign symbols, and political artifacts - and, sadly, reduced mass participation. Tracing the history of presidential images from the first, sedate campaign of George Washington to the video images of Ronald Reagan and George Bush, Hail to the Candidate also focuses on political-party appeals to women, and on pollsters, media specialists, and television to describe the ever-changing political race to become president."--BOOK JACKET.

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