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More Than Words

Publishing for Profit: Successful Bottom-Line Management for Book Publishers

Publishing for Profit: Successful Bottom-Line Management for Book Publishers

Book Details
  • Author: Thomas Woll
  • Binding: Paperback
  • Published: 2006-04-01
  • Edition: 3rd
Regular price $6.95 USD
Regular price Sale price $6.95 USD
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Publishing is a rapidly changing business, and this readable and comprehensive reference is right in step—covering operations, financial, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded edition contains updated industry statistics and benchmark figures, features a new chapter on e-marketing, and provides new information about using financial information to make key management decisions. Highly practical forms and sample contracts are included for up-to-the-minute advice.

The More Than Words double bottom line: Every purchase provides hands on job training opportunities, and all revenue supports our nonprofit to empower youth to take charge of their lives.

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