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"She believed she could, so she did." - R.S. Grey
"She believed she could, so she did." - R.S. Grey

The Golden Secrets of Lettering: Letter Design from First Sketch to Final Artwork

By Martina Flor
$35.00
Book Details
  • Author: Martina Flor
  • Binding: Hardcover
  • Publisher: Princeton Architectural Press
  • Published: 2017-04-18
  • Edition: Illustrated
Condition
The Golden Secrets of Lettering is a comprehensive, beautifully illustrated guide to hand lettering. With easy-to-understand instructions and guidelines, plenty of inspirational examples, and hundreds of hand sketches and illustrations, Martina Flor shows readers how to transform their initial lettering concepts and handdrawn sketches into a well-shaped, exquisite piece of digital lettering that can be sold and published.

Readers learn how to train their "typographic eye" by studying lettering samples and the anatomy of letters; explore concepts of hierarchy, composition, and flourishes; and discover the many different ways of creating letter shapes. In addition, Flor explains the process of creating a lettering project step by step— from start to finish, from analog to digital—and gives valuable tips about how to make a career as a lettering artist.

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