A Member is Worth A Thousand Visitors: A Proven Method for Making More Money Online

What this book is really about is how to reliably grow your sales in the near-term by better understanding who your best customers are, what they want, and how to give it to them.In this essential playbook, Rob Ristagno uses his innovative Five Forces Framework to help you do just that. A Member Is Worth a Thousand Visitors guides you step-by-step through these five forces, and shows why it is vital to identify your very best customers--your "whales"--and focus relentlessly on their wants and needs.Building a world-class membership program requires a lot more than just slapping a paywall on your site, sending something in the mail every month, or using a subscription-based business model. This book gives you the specific processes, analyses, case studies, and templates needed to launch an outstanding membership program - a membership so compelling that customers can't wait to enroll.