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Hachette Books

EVEolution

EVEolution

Book Details
  • Author: Faith PopcornLys Marigold
  • Publisher: Hachette Books
$6.95 USD
$6.95 USD
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190 million female consumers . . . $4.4 trillion in buying power . . . one book -- the national bestseller now in paperback and newly revised -- that tells you how to reach them.

She knows business. She knows women. And she definitely knows better than anyone on Madison Avenue how to bring them together. Faith Popcorn, America's leading trend forecaster, shows that no one can succeed in business or successfully start one without understanding how to market to women.

The More Than Words double bottom line: Every purchase provides hands on job training opportunities, and all revenue supports our nonprofit to empower youth to take charge of their lives.

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