McGraw-Hill Education
A Technique for Producing Ideas (Advertising Age Classics Library)
A Technique for Producing Ideas (Advertising Age Classics Library)
- Author: James Webb Young
- Binding: Paperback
- Publisher: McGraw-Hill Education
- Published: 2003-02-11
- Edition: 1
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A McGraw-Hill Advertising Classic
A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time.
First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.
The More Than Words double bottom line: Every purchase provides hands on job training opportunities, and all revenue supports our nonprofit to empower youth to take charge of their lives.
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