Ban the Humorous Bazooka

Notwithstanding a giant corporate commitment to innovation, roadblocks abound, creating an unacceptably high failure rate for new products. What if someone could show businesses how to overcome the obstacles, roadblocks and speed bumps? What it there was a proven way to move form creative ideas to actual marketable innovations? What about a way around those humorous bazooka comments that often shoot down fresh ideas - leaving road kill instead of innovation? Sharing the proven and practical methods that have helped Fortune 500 companies power through blocks to bring breakthrough products and services to market, innovation consultant, Mark Sebell offers insights for every company grappling with the dark night of the innovator. Defining the obstacles that impede innovation, then proposing successful strategies to overcome them, Ban the Humorous Bazooka uses case studies from Sebell's premier client companies to examine strategies that really work to bring successful innovations to market. It also: * Speaks to the hear of people's fears about failing at their next innovative effort. * Offers techniques to discover usable insights out of the information overload. * Outlines how com