More Than Words
Driving Growth Through Innovation
Driving Growth Through Innovation
- Author: Robert B. Robert BTucker
- Binding: Hardcover
- Published: 2002-10-01
- Edition: 1st
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You'll learn how to:
Cultivate a culture that makes innovation everybody's responsibility and unleashes bottled-up potential for change
"Mine" the future and seize new opportunities to deliver superior solutions to customers
Establish an "idea management" system so good ideas don't get lost--or show up in the hands of your competitors
Fortify your firm's "idea factory" to increase the speed to market of new products, services, process improvements, and business models
Lead an innovation initiative and build buy-in with senior management
This second edition has been completely revised and updated throughout. It includes a new Innovation Self-Assessment Instrument, so you can evaluate current culture and practices in an objective way, and a discussion of the newly emerging position of chief innovation officer.
The More Than Words double bottom line: Every purchase provides hands on job training opportunities, and all revenue supports our nonprofit to empower youth to take charge of their lives.
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