Guerrilla PR Wired : Waging a Successful Publicity Campaign Online, Offline, and Everywhere In Between

Nearly a decade after it first hit bookstands, Michael Levine's Guerrilla PR remains one of the industry's bestselling, best-reviewed, and most valuable how-tos on garnering low- or no-cost publicity. Now Guerrilla PR Wired updates Levine's attention-getting strategies for today's globally wired environment. It revisits many of Levine's most successful devices, while introducing new tactics for conveying a message on-line tactics that have worked for everyone from Amazon.com to the then-unknown producers of The Blair Witch Project. More than just a sequel, this book creates a new prototype for small business owners, individuals, and virtually anyone who needs publicity to nurture and grow a business and doesn't want to spend thousands of dollars to get it. It details: how to break through the firewalls of print and broadcast media outlets; pitfalls and mishaps that lie in wait for the Web PR novice; stories of PR success from leading website developers, Web masters, editors, and producers. --Publisher description.