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Harvard Business Review Press

How Customers Think: Essential Insights into the Mind of the Market

How Customers Think: Essential Insights into the Mind of the Market

Book Details
  • Author: Gerald Zaltman
  • Binding: Hardcover
  • Publisher: Harvard Business Review Press
  • Published: 2003-02-21
  • Edition: Illustrated
$6.95 USD
$6.95 USD
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An intriguing look at how the mind, body, and environment interact to drive our buying decisions, this book opens the door to the next source of competitive advantage.

The More Than Words double bottom line: Every purchase provides hands on job training opportunities, and all revenue supports our nonprofit to empower youth to take charge of their lives.

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