Phaidon Press
It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book
It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book
- Author: Paul Arden
- Binding: Paperback
- Publisher: Phaidon Press
- Published: 2003-06-01
- Edition: 1st
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It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.
The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavors that can be applied to aspects of modern life.
This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom – all packed into easy‐to‐digest, bite‐sized spreads. If you want to succeed in life or business, this book is a must."The More Than Words double bottom line: Every purchase provides hands on job training opportunities, and all revenue supports our nonprofit to empower youth to take charge of their lives.
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Shipping Info
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Returns
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Care Instructions
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