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Penguin Books

Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual

Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual

Book Details
  • Author: Yvon Chouinard
  • Binding: Paperback
  • Publisher: Penguin Books
  • Published: 2016-09-06
  • Edition: Updated 2nd edition
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In this newly revised 10th anniversary edition, Yvon Chouinard--legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.--shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth.

From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.

This is the story of an attempt to do more than change a single corporation--it is an attempt to challenge the culture of consumption that is at the heart of the global ecological crisis.--From the Foreword by Naomi Klein, bestselling author of This Changes Everything

The More Than Words double bottom line: Every purchase provides hands on job training opportunities, and all revenue supports our nonprofit to empower youth to take charge of their lives.

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