Rodale Books
Onward: How Starbucks Fought for Its Life without Losing Its Soul
Onward: How Starbucks Fought for Its Life without Losing Its Soul
- Author: Joanne HowardGordon
- Binding: Paperback
- Publisher: Rodale Books
- Published: 2012-03-27
- Edition: Illustrated
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In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity.
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