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More Than Words

Public Relations Writing and Media Techniques

Public Relations Writing and Media Techniques

Book Details
  • Author: Lawrence W. Dennis L.Nolte
  • Binding: Paperback
  • Published: 1996-11-01
  • Edition: Subsequent
$6.95 USD
$6.95 USD
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Offering an effective, highly accessible combination of theory and practice, this thoroughly updated and truly comprehensive text covers the full range of public relations writing and media techniques. It clearly explains major theories and concepts as well as provides basic guidelines, checklists, and "how-to" advice. Abundant, up-to-date examples from actual media practice illustrate the content's real-world application.

The More Than Words double bottom line: Every purchase provides hands on job training opportunities, and all revenue supports our nonprofit to empower youth to take charge of their lives.

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