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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Book Details
  • Author: Joseph Sugarman
  • Binding: Paperback
  • Publisher: Wiley
  • Published: 2006-12-11
  • Edition: 1
Regular price $28.00 USD
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

The More Than Words double bottom line: Every purchase provides hands on job training opportunities, and all revenue supports our nonprofit to empower youth to take charge of their lives.

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