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Brand: Harvard Business Review Press

The Heart of Change: Real-Life Stories of How People Change Their Organizations

The Heart of Change: Real-Life Stories of How People Change Their Organizations

Book Details
  • Author: Dan S. John P.Cohen
  • Binding: Hardcover
  • Publisher: Brand: Harvard Business Review Press
  • Published: 2002-08-01
  • Edition: 1st
$6.95 USD
$6.95 USD
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Based on interviews within over 100 organizations in the midst of large-scale change, The Heart of Change delivers the simple yet provocative answer to this question, forever altering the way organizations and individuals approach change. While most companies believe change happens by making people think differently, Kotter and Cohen say the key lies in making them feel differently. They introduce a new dynamic-"see-feel-change"-that fuels action by showing people potent reasons for change that spark their emotions.

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