Unleashing the Killer App: Digital Strategies for Market Dominance

When technologies, products, and services converge in radical, creative new ways, a "killer app" can emerge - a new application so powerful that it transforms industries, redefines markets, and annihilates the competition. The compass, the steam engine, the cotton gin, and the Model T were all killer apps that sent shock waves through the social, political, and economic systems of their time. Today's killer apps spring from the digital realm: the personal computer, e-mail, and the World Wide Web have profoundly influenced and even altered society far beyond their intended use. Tempted by the promise of such devastating power, companies large and small, from vast multinationals to lean entrepreneurial start-ups, are remaking themselves into organizations that nurture killer apps rather than succumb to them. With Unleashing the Killer App, Downes and Mui offer a progressive guide to transforming your company into a place where killer apps are born. Drawing from their experience and research with leading global businesses, the authors identify the twelve fundamental design principles for building killer apps; illustrate these principles with classic stories from history and examples from a wide range of industries that have successfully developed killer apps; examine the economic consequences of the diminishing transaction costs in cyberspace; and describe how to integrate digital strategy into an organization's planning process to create new markets, form new customer relationships, and change the product line.