More Than Words
What Customers Really Want: Bridging the Gap Between What Your Company Offers and What Your Clients Crave
What Customers Really Want: Bridging the Gap Between What Your Company Offers and What Your Clients Crave
- Author: Scott McKain
- Binding: Paperback
- Published: 2006-09-19
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Business executive Scott McKain addresses the biggest obstacle to revenue for businesses in the twenty-first century-the disconnect between what customers seek and what organizations deliver. Drawing from his experience as Vice Chairman of a $100 million organization, McKain reveals how to provide a superior client experience and maintain customer loyalty.
The More Than Words double bottom line: Every purchase provides hands on job training opportunities, and all revenue supports our nonprofit to empower youth to take charge of their lives.
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