Words That Work: It's Not What You Say, It's What People Hear
Words That Work: It's Not What You Say, It's What People Hear
- Author: Dr. Frank Luntz
- Binding: Paperback
- Publisher: Hachette Books
- Published: 2008-08-05
- Edition: Revised
In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential.
Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness."
If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
The More Than Words double bottom line: Every purchase provides hands on job training opportunities, and all revenue supports our nonprofit to empower youth to take charge of their lives.
Shipping Info
Shipping Info
We offer standard and express shipping starting at $5.99. Live local? We offer local pickup on select items at our Boston Store and Mobile Bookstore location.
Returns
Returns
We accept returns within 30 days of purchase for a refund. Simply reach out to us if you have any trouble with your order.
Care Instructions
Care Instructions
We are here to help with any questions or concerns you may have at any time. Reach out to us and we can't wait to help!
can't find what you are looking for...
We Can HelpJoin our list to learn more about our mission We promise never to sell your information to another party and we promise we won't spam your inbox!