Brand: Simon n Schuster
Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich
Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich
- Author: Jason Zweig
- Binding: Hardcover
- Publisher: Brand: Simon n Schuster
- Published: 2007-08-01
- Edition: 2005 / MR Deeds Special Editio ed.
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Your Money and Your Brain is as entertaining as it is enlightening. In the course of his research, Zweig visited leading neuroscience laboratories and subjected himself to numerous experiments. He blends anecdotes from these experiences with stories about investing mistakes, including confessions of stupidity from some highly successful people. Then he draws lessons and offers original practical steps that investors can take to make wiser decisions.
Anyone who has ever looked back on a financial decision and said, "How could I have been so stupid?" will benefit from reading this book.
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