More Than Words
Power Sales Writing
Power Sales Writing
- Author: Sue A. Hershkowitz-Coore
- Binding: Paperback
- Published: 2003-07-21
- Edition: 1
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Power Sales Writing is a brisk, no-nonsense guide to writing sales messages guaranteed to grab and hold a prospect's attention.
With this book in hand, everyone from salespeople to marketing managers to business executives will quickly and painlessly master the essence of effective sales writing to win the sale or client. This book includes:
- Lists of power words and phrases
- Editing and revision techniques
- Tips on how to break bad news and achieve desired outcomes
- Advice on translating sales skills into copy
- Techniques for getting prospects to act by articulating their needs
The More Than Words double bottom line: Every purchase provides hands on job training opportunities, and all revenue supports our nonprofit to empower youth to take charge of their lives.
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Shipping Info
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Returns
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Care Instructions
Care Instructions
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